How Important is Grammar in Copywriting by Susan Guthrie

Summary

Copy that is badly spelt or grammatically incorrect can put customers off for life. It can create a bad image for both yourself the writer and, worse, for your client. Customers expect to see web content, brochures, company letters or marketing material that is clear and easy to understand. This is not the same as boring! It can contain as much flair as you like, just make sure it's correct.

How to Choose the Best Web Content Writer For Your Business by Michael Z. Goudelock

Summary

Your website or your business works within a certain category, or niche if you want to call it that, and it caters to a specific group of people or set of customers. It has to completely connect with your site's target audience so you can easily and effectively send your message across to these people.

Tips on Effective Web Content Writing by Michael Z. Goudelock

Summary

A website with very poorly written posts or articles is almost guaranteed not to succeed. As they always say, content is king and it still reigns up to this day. Some people just take for granted the importance of good web content writing, as they think that as long as their websites have content, it is already good enough for them and their site's visitors. But that is never the the case.